Our founder, Tracey, has had the pleasure of being a guest speaker at various marketing seminars to discuss the emerging market trends. South Africa is a melting pot of cultures.
Townships are the cornerstones of the South African community, but these communities are, to a large degree, misunderstood by corporates. As a result, very few brands are able to penetrate this huge market successfully.
Emerging markets marketing communication strategies are one of our specialised fields of expertise. We conduct promotions and activations in a variety of sectors, including wholesale, taxi ranks, stokvels, and spaza stores.